Planning - Pitch

Music video pitch

Link to my Prezi Pitch presentation
https://prezi.com/view/jTcqMKQZo79USHmy7oaA/

Construction - Logo design

Construction - Logo design

Evaluation of logo designs

These are the three logo designs I came up with following deciding what band name I wanted to go with. I first decided that I liked the serif font 'Mesquite Std', as it reminded me of a cowboy western film font. The connotations I associate with this font are shootouts (cowboys) which may result in heartbreaks, therefore linking to my target audience. As well as this, we associate Cowboys with anarchy, which the teenage group is also associated with, therefore I wanted a small hint at that in my logo design. When I found this font, I decided it was the most appropriate for the look I was going for, which was a punk rock themed music video/band. I also decided that for all of my logos, I wanted there to be a direct link to the name of the band, as well as a punk rock colour palette linked to it, which is the reason for the dark colours used. I wanted all of my designs to be based around the heart shape, as it will therefore be a direct link to the band name. Both the first and third logos I designed have stuck tot he dark colour theme only, with the use of black and grey. For the second logo, I decided I wanted to experiment more with the colours I used, by putting in different shades of red, so a connotation of the colour would be blood, linking to part of the band name 'Heart breakers'.

Out of all of the logo designs I came up with, the first logo with the four hearts underneath proved to be most popular with my target audience, therefore this will be the band logo I shall use.

UPDATE

After editing my music video and making my website, I have decided to slightly alter my logo. I wanted the 80s pop theme to be present in the logo, not just in the website and the video. The logo is now a hybrid of both rock/grunge/punk, and 80s pop colours. When put against the backdrop of my website and the music video, it blends well with the two in giving the vibe that I initially wanted it to.


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Band Logo

This was the company logo I created for the production. I decided to create a silhouette image of photo of a rose that I had. I chose this as it was simplistic and eye catching to the audience, and gave a formal quality.
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Animated logo
For this logo, I used an alternative design made earlier, as I wanted to experiment with the different draft logos I had previously created. I had a few issues with uploading the proper version of the logo I created on Photoshop, however this is a rough guide of what I had previously created. I have decided not to incorporate this animated logo into my video or my website, as I believe since redrafting the two, this logo no longer fits in with the look I was going for with my video. With the colours being too dark, and the red colours being changed to blue in other aspects of my website and video.

Planning - Band name

Planning- Band name

The band name I went with was Teenage Heartbreakers. I went with this name as it incorporates the target age group, teenagers, as well as referring to love, which is commonly associated with teenagers in the context of crushes and hearts being broken. As well as this, Blumer and Kats Uses and Gratification theory links to this title, as there is a personal relationship element to the band name, which teenagers would be able to associate with and understand, as they themselves go through this in their time as a teenager. It makes it relatable to the target audience. Also, I chose this band name, as typically rock bands refer to heart break, and I wanted this to be clearly referenced in my title, linking it to the rock genre.

Planning - Synopsis

Under Pressure

David Bowie and Queen

Bah bah bah bah bah bah bah bah
Bah bah bah bah bah bah
Pressure pressing down on me
Under pressure
That burns a building down
Splits a family in two
Puts people on streets

Bah bah bah bah bah bah
Bah bah bah bah bah bah

That's o-kay!
It's the terror of knowing
What this world is about
Watching some good friends
Screaming let me out
Pray tomorrow takes me higher
Pressure on people

Do do do bah bah bah bah
O-kay
Chippin around
Kick my brains around the floor
These are the days
It never rains it pours
People on streets
People on streets

It's the terror of knowing
What this world is about
Watching some good friends
Screaming let me out
Pray tomorrow takes me higher
People people on streets
Turned away from it all
Like a blind man
Sat on fence but it don't work
Keep coming up with love
But it's so slashed and torn
Why why why?
Love love love love

Insanity laughs under pressure we're cracking
Can't we give ourselves one more chance?
Why can't we give love one more chance?
Why can't we give love give love give love?
Give love give love give love give love give love
Cause love's such an old fashioned word
And love dares you to care
For people on the edge of the night
And love dares you to change our way
Of caring about ourselves
This is our last dance
This is our last dance
This is ourselves under pressure
Under pressure pressure

Synopsis

Under pressure is a remaking of the 1980s song written by Freddie Mercury and David Bowie, and relates to teenage personal relationships, and the realisation that being yourself is what is important.

My music video will be nostalgic of the 80s, with the costumes being 80s rock inspired, and the settings neon lighting based. I want my video to showcase all the popular elements of the 80s aesthetic that have recently become popular again with the youth group. It will showcase urban vs rural settings, so that it will appeal to a wider audience from a variety of different regions. The narrative begins with a male and female figure walking towards the camera, with heavy focus boot on their Dr Marten boots. The retro clothing is a visual reference to a past era where social media is irrelevant, and personal relationships are more important. The story shows both protagonists relationship development, and showcases positive memories from their lives, such as going to edgy locations in London, with the narrative following them as they go shopping and getting dinner in a restaurant. The narrative shows them coming home and feeling the pressure of criticism, that ultimately sees them walking separate ways. This drives the male character crazy, while the female character remains calm/sad and reflects over the time they shared in a photo book. After thinking over things, the male character decides to go back to 'the love of his life' and try to fix things. We see him run to the home of his 'love' and knock on her door. When she opens the door they share eye contact and smile, which is the reuniting of the couple and the return to equilibrium.

Some of the features of my music video will be inspired by cyberpunk photography. 

Bright and vibrant lighting has become especially popular among the youth group, especially in terms of getting social media worthy photos. My music video will not feature the modern day obsessions over social media and technology, instead we will see a more naturalistic relationship, unpoisoned by social media. It will show more old fashioned forms of cameras, if any are featured. The song Under Pressure will link directly to the narrative of my video, with the couple being put under pressure to change themselves to be 'normal' however they come to accept that people will not always understand them, and they accept themselves. They are put under pressure to change, however their spirit keeps them strong. The music video will represent the people in society who are seen as different to everyone else, and is aimed at these audiences and will hopefully make them accept themselves for who they are. They are potentially vulnerable people, so I want them to feel as comfortable and emotionally attached to the characters on screen as possible. My music video will stick to the traditional teen music video conventions with the theme being love within it. These sort of narratives are popular especially among teen girls, as at this point in their lives, teen crushes are a real problem and relationships seem like a big deal. It will be a narrative music video rather than a performance one.