Construction - Logo design

Construction - Logo design

Evaluation of logo designs

These are the three logo designs I came up with following deciding what band name I wanted to go with. I first decided that I liked the serif font 'Mesquite Std', as it reminded me of a cowboy western film font. The connotations I associate with this font are shootouts (cowboys) which may result in heartbreaks, therefore linking to my target audience. As well as this, we associate Cowboys with anarchy, which the teenage group is also associated with, therefore I wanted a small hint at that in my logo design. When I found this font, I decided it was the most appropriate for the look I was going for, which was a punk rock themed music video/band. I also decided that for all of my logos, I wanted there to be a direct link to the name of the band, as well as a punk rock colour palette linked to it, which is the reason for the dark colours used. I wanted all of my designs to be based around the heart shape, as it will therefore be a direct link to the band name. Both the first and third logos I designed have stuck tot he dark colour theme only, with the use of black and grey. For the second logo, I decided I wanted to experiment more with the colours I used, by putting in different shades of red, so a connotation of the colour would be blood, linking to part of the band name 'Heart breakers'.

Out of all of the logo designs I came up with, the first logo with the four hearts underneath proved to be most popular with my target audience, therefore this will be the band logo I shall use.

UPDATE

After editing my music video and making my website, I have decided to slightly alter my logo. I wanted the 80s pop theme to be present in the logo, not just in the website and the video. The logo is now a hybrid of both rock/grunge/punk, and 80s pop colours. When put against the backdrop of my website and the music video, it blends well with the two in giving the vibe that I initially wanted it to.


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Band Logo

This was the company logo I created for the production. I decided to create a silhouette image of photo of a rose that I had. I chose this as it was simplistic and eye catching to the audience, and gave a formal quality.
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Animated logo
For this logo, I used an alternative design made earlier, as I wanted to experiment with the different draft logos I had previously created. I had a few issues with uploading the proper version of the logo I created on Photoshop, however this is a rough guide of what I had previously created. I have decided not to incorporate this animated logo into my video or my website, as I believe since redrafting the two, this logo no longer fits in with the look I was going for with my video. With the colours being too dark, and the red colours being changed to blue in other aspects of my website and video.